Simpósio Latino-Americano de Jogos

Design e Cultura de empresas de Jogos Digitais

Victor Moreira

This article aims to understand the relation between the development process of new products and the organizational change from these new products, services and systems. We will approach the key components that make an organization pass through changes, making a connection between the systemproduct- service and innovation. Analyze the operation of the digital games market, the best-selling games, which platforms are the most profitable, and find out what is the position of Brazil in the world ranking. We will analyze and study three gaming companies that passed through great changes, and be able to see that the changes did not occurred linearly, and that there is a converging point of all streams in the presented studies.

Mudança organizacional, Cultura organização, Mercado de jogos digitais.

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